How a Children's Brand Makes Money on Roblox: The Business Case for a Brand World

Put Roblox on a list of channels a children's brand could enter and it gets the fastest 'in principle' yes in the room and seemingly the weakest business case. Reach is obvious and time spent has no rival. Things often stall on the returns question and there are three parts to the answer, with the in-game shop the smallest of them.

Why Paid Media Can’t Buy Visibility for a Roblox Brand World (and When to Stop Spending)

Roblox's homepage recommendations pick games in two stages. Any traffic, bought or brought, can get a world into the first stage. Only the cohort Roblox sends itself impacts the second stage. The skill in a Roblox media plan is knowing when to stop buying.

How Game Franchises Reach a New Generation on Roblox (and Why Most Publishers Haven't Yet)

Decades-old character IP has been using Roblox to reach players who were never going to find it through the original medium. A few game franchises have followed suit, usually through a studio with experience on the platform. The publishers with the biggest catalogues mostly haven't, yet.

Should a Brand Build Its Own Kids' Game or Buy Space in Someone Else's?

In two weeks in August, three companies that own large kids' audiences either scaled their own game-making or opened a world they own to another brand. A brand choosing where to reach kids now has three kinds of landlord to pick from.

How Much Money Does a Branded Roblox World Actually Make?

More brands are asking how their Roblox world earns its keep. It has to sell something, or the algorithm has less reason to send players. Unless revenue is the primary goal from the outset it just won't earn what anyone hopes.

Is Roblox in Decline? What the Q2 2026 Results Mean for Brands

Shares fell 29%, the full-year forecast was pulled and for the first time Roblox expects players to spend less. Underneath it, the audience grew and spread across more games. Roblox is still growing, even if the stock price isn't, and that's the important bit for brands.

How to Build a Roblox Game for a Brand: Launch an MVP, Not the Full Vision

Live ops keeps a Roblox world alive. What features and content you hold back for live ops gets less attention and is the harder choice. Ship one complete game loop, gate expansion on how it performs and let the players tell you what to build next.

What a Roblox Brand Integration Costs in 2027 (and When to Build Your Own World Instead)

Roblox participation is two bets, not a spectrum. The right one follows from the objective, the wrong one costs a year of brand investment. This is how to match your goal to a route, and what each now costs.

Are Roblox Ads Actually Effective? What the Immersive Advertising Data Shows

Why 86% of Branded Roblox Games Die, and What the 14% Do Differently

Most branded worlds don't survive their second year. The handful that do share three measurable patterns, none of which are visible in launch-week reporting.

How to Reach Under-25s When TV, Paid Social and Retail Media No Longer Build Brands

The under-25 reach problem isn't broadcast TV's decline, which is a decade old. It's that the channels meant to replace it are not building brands either, so mental availability for the next consumer cohort is being built elsewhere.

Brand Building in Gaming: Why a Portfolio Beats One-Off Campaigns

Extending dentsu's attention principle to gaming.

HFSS Rules: How UK Food and Drink Brands Can Still Reach Young Audiences

On Monday, Roblox's new Advertising Integrations policy goes live. For food and drink brands, it does one specific thing. A second change landing in 2027 narrows the window to act on it.